Truyo (formerly GDPR Edge) is a collaboration between Intel® and IntraEdge to bring scalable privacy rights and SAR automation to the enterprise. Truyo is an Intel® Market Ready Solution.
This case study details the work
dmageli media executed within HubSpot Marketing platform to quickly help promote this innovative solution.
To attract visitors
and convert them
into contacts and
We initially created 4 customized HubSpot optimized landing pages with smart fields connected to Truyo’s WordPress site.
To drive traffic to these landing pages we promoted a gated content offer for a “WhitePaper” download.
We optimized the exposure of this content on search engines by using topic cluster and did not use any paid ads.
Both offers were promoted with customized CTA’s throughout Truyo’s website as well as within key blog posts within the HubSpot hosted and optimized Blog.
We then implemented a “Request a Demo” conversion landing page. In order to increase conversions, we included both offers within all “thank you” pages.
We also included an automated workflow to alert the sales team of prospects who were ready to get a demo.
“WhitePaper offer” landing page received 165 views with 64 submissions and 48 new contacts in less than a 4 month period.
- Views to Submission – 38.79%
- Views to Contact Rate – 28.92%