How we helped a Startup
Execute a new product launch with landing pages that convert
OVERVIEW
Truyo (formerly GDPR Edge) is a collaboration between Intel® and IntraEdge to bring scalable privacy rights and SAR automation to the enterprise. Truyo is an Intel® Market Ready Solution.
This case study details the work
dmageli media executed within HubSpot Marketing platform to quickly help promote this innovative solution.
Team
dmageli media
Goal
To attract visitors
and convert them
into contacts and
happy customers.
Categories
Landing Pages
Sales Enablement
Process
We initially created 4 customized HubSpot optimized landing pages with smart fields connected to Truyo’s WordPress site.
ATTRACT
To drive traffic to these landing pages we promoted a gated content offer for a “WhitePaper” download.
We optimized the exposure of this content on search engines by using topic cluster and did not use any paid ads.
Both offers were promoted with customized CTA’s throughout Truyo’s website as well as within key blog posts within the HubSpot hosted and optimized Blog.
Landing Pages
Creative Idea
Content
Optimized Blog
Convert
We then implemented a “Request a Demo” conversion landing page. In order to increase conversions, we included both offers within all “thank you” pages.
Implementation
Increase conversions
close
We also included an automated workflow to alert the sales team of prospects who were ready to get a demo.
Email Workflows
Sales Teams
Results
Within the first 90 days they had received over 4300 visits and 54 contacts.
- Visitor / Lead Conversion – 19%
Results
“WhitePaper offer” landing page received 165 views with 64 submissions and 48 new contacts in less than a 4 month period.
- Views to Submission – 38.79%
- Views to Contact Rate – 28.92%
Results
In the same period for the Bottom Funnel Demo with Custom built HubSpot optimized/smart landing pages. “Request A Demo” page received 114 views with 10 submissions and 9 new contacts.
- Views to Submission – 8.77%
- Views to Contact Rate – 7.89%
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