In 2017 many industry leaders will be talking about a new data driven, quantifiable web design approach called Growth Driven Design. (GDD) is the evolution of web design. Here are 4 reasons growth driven design is right for your website.

1) Large Up-Front Cost: The average small to medium-sized business (SMB) website costs anywhere between $15,000 – $80,000 up-front. The website requires the full payment before going live. A GDD strategy can be started quickly, once your launchpad website has been launched, you can start collecting user data and making slight adjustments based on actual user feedback.